Suno prepares online merch store powered by Fourthwall
Suno is preparing to open an official merchandise store at shop.suno.com. The address now shows the company's logo above the words "Coming soon." Music Business Worldwide reported spotting the page on Monday, September 14.
The page does not yet list products or prices. It offers a mailing list signup for updates and sits behind a password gate, which keeps general visitors from entering the full shop. Its footer carries a "Powered by" credit to Fourthwall. A Suno spokesperson told Music Business Worldwide it did not have details to share on the project.
Fourthwall is a Los Angeles-headquartered commerce company founded in 2019. It gives creators and companies a way to sell branded goods without running their own factory or warehouse. The company says it is trusted by more than 500,000 creators and companies.
Its catalogue covers more than 200 items, including apparel, hats, drinkware, posters, stickers, notebooks, blankets and candles. Fourthwall acts as Merchant of Record, a set-up in which it handles payment processing and sales tax registration for clients. Its client shops include those for New York Magazine, Vox, Eater, SanDisk, Kalshi, beehiiv and the Smithsonian.
The investor history links the two businesses. Fourthwall raised $17 million in 2021 from investors including Lightspeed Venture Partners, Initialized Capital and Alexis Ohanian's Seven Seven Six. Lightspeed has been an investor in Suno since 2024 and took part in Suno's $400 million Series D, a later-stage funding round, earlier this year.
The merchandising test follows Suno's move into physical music. In August, Suno opened a waitlist for Suno Vinyl, a service that presses songs made on the platform onto 12-inch records, the standard full-size vinyl format. Those discs were priced at an estimated $45 plus shipping.
The holding page also follows other September changes for the platform. Suno launched its licensed v6 models globally on Wednesday, September 9, built with Warner Music Group, BMG and Believe, and retired every model it previously ran on the same day. The v6 generation comprises v6 and v6-wild for Pro and Premier subscribers and v6-mini for all users. New download caps took effect on September 3, limiting Pro subscribers to 20 songs a month and Premier subscribers to 60 songs a month.
For listeners, the practical point is simple. Nothing is on sale yet, and anyone who wants notice can leave an email address on the holding page.
