Apple TV tops the Emmys for the first time with 28 wins
Apple TV has finished on top of the Emmys for the first time.
The streamer led all outlets with 28 wins at the 78th Emmy Awards, the first time it has done so since its 2019 launch, according to The Hollywood Reporter. The honours were organised across two ceremonies in Los Angeles, capped by the Monday-night primetime telecast.
Widow's Bay did the heavy lifting. The Apple TV horror-comedy won best comedy series and took 14 awards in total. That is half of Apple's entire haul. No other comedy has carried a platform quite like that in one year.
Six of those wins came on the primetime telecast, the main televised ceremony. Eight came at the Creative Arts Emmys, the earlier ceremony that honours craft, guest and technical categories. The Television Academy lists the split in its winners records.
The split gave Widow's Bay a record. Its 14 wins are the most ever for a comedy series in a single year. It passed the prior mark of 13 set by The Studio.
The craft wins included Outstanding Music Supervision for the episode "Beach Reads" and Outstanding Music Composition for a Series (Original Dramatic Score) for "Our History," composed by David Fleming, according to Television Academy listings. Apple TV even faced itself in the supervision race, with Thomas Golubic nominated for the Pluribus episode "We Is Us."
Pluribus was Apple's second engine. The existential sci-drama won six awards in total. Rhea Seehorn won lead actress in a drama for the series, her first Emmy win, as reported by the Los Angeles Times. Creator Vince Gilligan won writing for a drama.
The series also took supporting actor in a drama, guest actress in a drama, plus main title theme music, production design and picture editing, according to the Television Academy. That spread across acting and craft explains how two titles delivered 20 of Apple's 28 trophies. A crew of hundreds shares in that kind of sweep, from performers to editors and designers.
No one else got close. HBO Max claimed 21 awards across the Creative Arts and primetime ceremonies. Netflix followed with 16 wins. Prime Video took 10, including five shared with MGM+ for Spider-Noir.
The wider field was crowded. The Pitt and Hacks entered as top nominees, while Pluribus and Beef ranked among the most-nominated shows, according to AP and People round-ups. Jean Smart won her fifth straight Emmy for Hacks. Allison Janney and Matthew Rhys were also winners on the night.
What makes this stand out is concentration. Two series powered a platform-wide victory. For viewers, that means both Widow's Bay and Pluribus return to streaming with long winner lists attached.
