Earle Meets World doubles audience in first full week on Netflix
Alix Earle's reality series Earle Meets World more than doubled its audience in its first full week on Netflix.
It drew 2.3 million views in its second week, up more than 127% on its opening, after pulling 1.8 million views across its first three days. The figures were reported by Deadline, based on Netflix's weekly viewing data. That is a sharp second-week jump.
Season 1 is an eight-episode unscripted series, meaning it is filmed as reality rather than scripted drama, according to Netflix Tudum. All eight episodes were released together for streaming, as listed by The New York Times, and the series became available on 4 September. It debuted at No. 10 on Netflix's weekly Top 10 list.
The series stars TikTok influencer Alix Earle and is organised around her post-college life. Earle has an audience of 8.5 million on TikTok, according to Time. The cast around her is largely family, including sister Ashtin, siblings Izabel, Penelope and Thomas, mother Alisa and stepmother Ashley.
Health is part of the story. Both Alix Earle and Ashtin carry BRCA mutations. The series also addresses Earle's fallout with Call Her Daddy host Alex Cooper, her break-up with NFL star Braxton Berrios, and teases her relationship with Tom Brady.
Earle addressed the feud with Cooper publicly for the first time in the season finale, according to Variety. Her stepmother Ashley is Ashley Dupre, who was involved in the Eliot Spitzer prostitution scandal. Behind the camera, the show is produced by Fulwell Entertainment, the company behind The Kardashians.
Unscripted programming at Netflix is overseen by Brandon Riegg, Vice President, Nonfiction Series and Sports. For context, At Home with the Furys launched in 2023 with 3.3 million views in its first week and 3 million in its second. Its second season later drew 2.8 million views in its first week.
For viewers, this means the full eight episodes are already streaming. No renewal decision has been announced. The lift kept Earle Meets World on the chart for a second week.
