Jung Kook fronts third chapter of Calvin Klein Fall 2026 denim campaign
Jung Kook of BTS fronts the third chapter of Calvin Klein's Fall 2026 "Feel the Fit" denim campaign, which debuted on Sept. 16. The launch keeps him at the centre of the brand's denim push for the season. He has served as a Calvin Klein global brand ambassador, the public face used across markets, since 2023.
The new chapter was directed and photographed by Renell Medrano, Billboard reported. The shoot focuses on fit and movement rather than heavy styling. Jung Kook wears full-denim looks built around two new Fall 2026 introductions.
First is the '90s Straight Jean, offered in washes that run from deep indigo to mid-blue. Second is the oversized Baggy Jean in a classic medium-blue wash. Both are presented as everyday jeans cut with extra room through the leg.
Music drives the films. They are soundtracked by Bobby Brown's "My Prerogative" and Average White Band's "Cut the Cake." "My Prerogative" reached No. 1 on the Billboard Hot 100, the United States singles chart, in 1989. "Cut the Cake" reached the top 10 on the same chart in 1975.
Billboard has also published an exclusive behind-the-scenes video of Jung Kook posing for the campaign. It shows set-ups, lighting checks and short takes between stills. The clip gives a direct look at how the stills and film were made.
The music link is not new for Jung Kook. His solo single "Seven" featuring Latto debuted at No. 1 on the Hot 100 in July 2023. That debut came in the same year he joined Calvin Klein as an ambassador.
The Fall chapter follows a busy 2026 for the partnership. Calvin Klein launched a Spring 2026 denim campaign starring Jung Kook in February, according to brand owner PVH. In May, the brand said Jung Kook had helped design a new line, which went on sale in participating markets from May 19 at 6:00 PM EST. That 20-piece collection was listed from $29 to $699, Billboard reported.
The latest "Feel the Fit" run is rolling out globally across Calvin Klein stores, its website, social platforms and out-of-home advertising. That means the same images appear in shops and on street posters as well as online. For fans, this means it will be hard to miss.
