Teyana Taylor fronts Calvin Klein's new lift bra campaign

Teyana Taylor is the face of Calvin Klein's new Perfectly Fit Custom Lift Bra. Calvin Klein, the US underwear and apparel label owned by PVH Corp., the US apparel group, has selected Taylor to lead its autumn underwear campaign, WWD.

The campaign starts on Tuesday 22 September. It will run in Calvin Klein shops, on calvinklein.com, the brand's own website for direct-to-consumer sales, meaning sales direct to shoppers rather than through other retailers, and across the brand's social channels. It will also run on high-impact out-of-home, meaning billboards and other large public ads. The plan puts the same images in front of shoppers in store, on phones and on city streets in the same week.

The product is an update to Calvin Klein's signature everyday bra, the simple style intended for daily wear rather than occasion wear. It offers personalised lift with lightweight support designed to sit invisibly under clothing, without bulk or visible lines. The promise is shape that does not show through a T-shirt or fitted dress. Padding is graded by size rather than fixed across the range.

Smaller sizes contain more padding for added lift, while larger sizes contain less. The film for the launch was directed by Gordon von Steiner. It is set to "The Best", the Tina Turner single.

The work sits with Jonathan Bottomley, Calvin Klein's chief marketing officer. He is also executive vice president of group consumer and brand strategy at PVH Corp.

Taylor's link with the house was visible earlier in September. She appeared at Calvin Klein in New York City for its Spring/Summer 2027 collection, the main-season range shown on the runway ahead of sale, Facebook. The show presented the Calvin Klein Collection by Veronica Leoni, the designer-led line within the brand, Business Wire.

She arrives with a separate beauty role. In April 2026, Revlon, the US cosmetics company, named Taylor as the face of its Super Lustrous Lipstick franchise, PR Newswire.

For fans, this means Taylor will be hard to miss across fashion and beauty this season. Expect the same portraits in shop windows, online and on large outdoor screens. The pitch stays on fit rather than fashion detail. It is an everyday bra with lift adjusted by size, not one shape for all.