Roku launches 30 streaming bundles with up to 30% savings
Roku has put 30 new streaming bundles on sale in the United States, letting viewers pair services including AMC+, Fox One and Starz and save up to 30% compared with paying for each separately.
It is the first time bundles have been offered through Roku Premium Subscriptions, meaning subscriptions that are bought and managed inside Roku’s system, according to Deadline. Roku said the combinations are customisable, creating 30 different pairings and packages.
The bundles are available across the Roku platform. That includes the Subscriptions Destination, the Streaming Store and the Premium Subscriptions Home, so viewers do not have to hunt through individual apps to add a second service.
In the US, the pairings include Fox One with Fox Nation, Starz with AMC+, Starz with MGM+, and AMC+ with Hallmark+. Roku is also offering two bundles in Mexico: Filmelier+ with Adrenalina Pura+, and Looke with Booh!.
Roku points to new customers as the reason for the push. Research from Antenna, provided by Roku, found 76% of Premium Subscription sign-ups were incremental and would not have happened as direct-to-consumer transactions. The same research found 98% of those subscribers were new to a given service.
The company is working from scale. Roku said earlier in 2026 that it had passed 100 million global households. In the first quarter of 2026, Premium Subscriptions recorded the most sign-ups in its history, and subscription revenue rose 30% year on year to $518.5 million.
Executives had flagged the plan in February 2026, when they told investors and press that bundled subscription plans were on the way, according to Deadline. Since then Roku has kept adding to the shelf, bringing Apple TV+ into Premium Subscriptions in March 2026 and striking a deal in April 2026 to bring Peacock’s ad-free Premium Plus tier to the platform.
The bundle launch sits alongside Howdy, Roku’s $3-a-month, commercial-free service for library titles. Howdy launched in August 2025 and passed 1 million subscribers earlier in 2026. The unit is led by Randy Ahn, Roku’s vice president and general manager of subscriptions.
For viewers, this means fewer separate bills and a straightforward discount. Pick two services that already sit on your list, buy them together through Roku, and the saving applies for as long as the bundle stays active.
