eBay's Endless Runway returns to London Fashion Week with star donations
A nightgown worn by Scarlett Johansson on screen and a shoulder bag donated by Daisy Edgar-Jones went under the hammer at London Fashion Week. The sale was eBay's Endless Runway auction, the US online marketplace's third-year push into pre-loved, the industry term for secondhand clothes resold rather than new.
The live auction took place at Space House in London, with bidding live on eBay. British actor and author Raven Smith compered the sale and also contributed pieces, according to WWD.
The contributor list drew from across British fashion and film. It included model Adwoa Aboah, designer Charles Jeffrey, filmmaker Akinola Davies, stylist Harry Lambert, costume designer Sandy Powell and actress Daisy Edgar-Jones.
Some lots came with a story attached. Lambert donated a Jean Paul Gaultier, the French fashion house, Mona Lisa mesh top. Edgar-Jones donated a large Gucci B shoulder bag, from the Italian luxury house, with an opening price of GBP 500. Powell donated a nightgown worn by Johansson in the 2008 film The Other Boleyn Girl.
Bidding was live online. A Chanel 2005 tweed skirt suit jacket, from the French luxury house, sold for GBP 650.
The runway sale was part of a wider programme. eBay, which returned its Endless Runway to London Fashion Week for a third consecutive year, also set up an inaugural Endless Runway Cultural Commission for 2026, according to eBay Inc.. Named members included Aboah as activist and model, Akinola Davies Jr as BAFTA-winning filmmaker, and Jeffrey.
Money from the project was directed to training. eBay's Circular Fashion Fund for that year went to Central Saint Martins, the London art and design school, to support the next generation of creatives.
For fans, this means the red-carpet closet is getting closer to the high street. The names bring attention, but the mechanism is simple: old clothes are listed, bid on and worn again.
