Netflix picks up four ChuChu TV collections for global audience
Netflix has struck a global deal for four ChuChu TV collections, bringing the Chennai-born preschool brand to its subscription catalogue around the world.
The agreement covers ChuChu TV Surprise Eggs, ChuChu TV Drawing with ChuChu, ChuChu TV Colors in FunZone, and ChuChu TV Nursery Rhymes, according to Deadline. Each collection will be available in four languages: English, Hindi, Tamil and Telugu.
ChuChu TV started in Chennai, India, in 2013. Founder and creator Vinoth Chandar built it as a YouTube channel for toddlers and preschoolers, with short songs and early-learning segments. It is now described as a global preschool brand, with more than 180 million subscribers and more than 110 billion cumulative views, as reported by Deadline.
One title is already live. ChuChu TV Nursery Rhymes & Kids Songs arrived on Netflix globally in August 2026, according to What's on Netflix. The other three collections make up the rest of the new package.
Netflix already carries a page for ChuChuTV Colors in Funzone. The listing, under title ID 83070533, describes surprise eggs, ball pits and games that turn learning colours into play, according to Netflix.
The path will look familiar to many parents. A series starts free on YouTube, builds an audience over years, then a subscription service, where members pay a monthly fee for a library of shows, licenses selected collections. The YouTube versions do not go away. They sit alongside the Netflix versions in a separate window, meaning a separate place and period where a show can be seen.
The deal also involves a second company. Cookbook Media, a New York outfit co-founded by Claudia Scott-Hansen and Rob Bencal, previously handled ChuChu TV's content and consumer products in North America. That work centres on licensing, the business of selling permission to use a brand on shows and merchandise. Cookbook was named to that exclusive North American role in September 2025, according to Licensing International.
Cookbook now holds rights to the wider ChuChu TV franchise. That includes developing new merchandising partnerships and spinoff series, meaning new shows built around existing characters and worlds.
What makes this stand out is language and access. Four audio tracks give families in India and in diaspora communities a choice to watch in a home language. For a crew that makes short-form songs episode after episode, a Netflix slot puts that work in front of viewers who may never search YouTube for it.
For families, this means simplicity. A child who knows the songs can now find the same collections in one app. Parents do not need to follow the trade terms. They just press play.
