Moonbug launches Big Feelings Music for children's artists
Moonbug Entertainment, the company behind Cocomelon and Blippi, has launched a new music company called Big Feelings Music for children's and family music. The news was reported by Billboard on 22 September.
Big Feelings Music is designed to help artists, creators and studios working in children's and family music to grow their businesses. It is not framed as a traditional label built around one star signing. It is a services business for a whole section of the industry.
The offer starts with money. Partners can receive content investment and funding to make new songs and videos. For small teams and independent creators, that kind of upfront support can decide whether a new album or series gets made at all.
The company will also provide music and video distribution, the system that puts songs and clips onto streaming services, stores and video platforms. It will handle music publishing administration and rights management, which means tracking songs and collecting songwriting royalties on behalf of writers and owners.
Marketing is part of the package. That includes playlist strategy and audience development. In practice, that work covers pitching songs for playlists, planning releases and helping acts find listeners and keep them.
There will also be support for YouTube growth and monetisation, or earning advertising revenue from views. Partners will have access to Moonbug's global YouTube network. That matters in children's music, where many families discover new songs through videos first. A short clip can travel fast.
The launch roster names seven partners: Doggyland, English Tree TV, Baby Bandstand, Badanamu, Bob Zoom, Lotty Friends and Mooseclumps. No release dates or financial terms for those partnerships were disclosed in the report.
For families, this means more structure behind the songs on repeat at home. Children's acts often run as small businesses, writing, filming and posting at the same time. A dedicated music company gives them the same back-office help that mainstream pop acts take for granted, from royalty paperwork to playlist pitching.
