Disney+ and Hulu Prices Rise Again as Toy Story 5 Lands
Your Disney+ bill just went up.
Disney raised monthly prices for Disney+ and Hulu on 23 September 2026, with its ad-free plans taking the steepest hit. The premium tiers, meaning plans with no adverts, now cost more than $21 a month as a standalone.
Disney+ Premium, the service's ad-free option, rises from $18.99 to $21.49 a month. Hulu's ad-free plan, officially called Hulu Premium with no ads, makes the same jump from $18.99 to $21.49. The bundle that pairs the two premium plans together moves from $19.99 to $21.99 a month, according to Variety.
Cheaper plans move less. Disney+ with adverts on its own, sold as a single-service subscription, rises from $11.99 to $12.49 a month. Hulu with adverts makes the same 50-cent move. The combined Disney+ and Hulu bundle with adverts holds steady at $12.99 a month, which now makes it the clear cheapest way to keep both services.
Timing is tight. The new prices apply to new customers from 23 September. Existing customers pay the higher rate on their next monthly bill.
The increase landed on the same day Pixar's Toy Story 5 started streaming on Disney+. The film debuted on the platform on 23 September, giving new subscribers something big to watch the moment prices changed.
Last year's rise set the stage. On 21 October 2025, standalone Disney+ with adverts rose from $9.99 to $11.99 a month, according to Variety. The ad-free premium tier rose by $3 at the same time.
Disney is charging more while its streaming audience keeps growing. Disney+ and Hulu added 2.6 million subscriptions to reach 183 million, according to Reuters reporting in August 2025. Direct-to-consumer revenue, meaning money from streaming rather than cinemas or parks, rose 6% in that period.
For long-term viewers, the pattern will feel familiar. Disney last raised Disney+ and Hulu prices in October 2024 and October 2023. That makes this the fourth increase in four years. Back in early 2023, before that run began, the ad-free Disney+ tier cost $10.99 a month. It has almost doubled since then.
What makes this stand out is the gap Disney is creating. A viewer who favours ad-free viewing now pays $9 more a month than someone who accepts adverts in the bundle. That is a strong push towards the bundle, meaning two services sold together for one price, and towards advert-supported viewing. Short version: pay more for quiet, or pay less and watch the adverts.
