Netflix renews Million Dollar Secret for celebrity Season 3
Netflix has renewed Million Dollar Secret for a third season with an all-celebrity cast due in 2027.
The renewal was reported by Deadline. It brings a clear change of line-up. The first two seasons featured civilian players. Season 3 will feature celebrities.
Peter Serafinowicz hosts the show. He will return for the new run.
The names confirmed so far span sport, comedy, music and reality television. Olympian Adam Rippon will compete. WWE wrestler Adam Scherr, recognised in the ring as Braun Strowman, will compete. Actor and comic David Arquette will compete.
Also set for Season 3 are Bridget Everett, Melora Hardin, Chris Redd and Phoebe Robinson. The cast also includes Christine Quinn, Chloe Veitch, Dom Gabriel and Chelley Bissainthe. Podcaster Brianna LaPaglia, known as Brianna Chickenfry, will compete.
West Wilson will also compete. He left Summer House before joining the Netflix series. His move adds another reality television regular to the mix.
The switch follows solid viewing for the format. Million Dollar Secret launched in March 2025. Season 1 reached No. 3 on Netflix's Top 10 English-language TV list, which ranks titles by views, with 3.7M views in its first week, then added another 3M views in its second week, according to figures reported by Deadline. Season 2 made the Top 10 in its first week with 2.6M views.
Behind the camera, the series comes from Brent Montgomery's Wheelhouse. It is executive produced by Brent Montgomery, Glenn Hugill, Will Nothacker and Russ Friedman, with Charles Wachter as showrunner. The showrunner oversees the day-to-day creative running of a series.
What makes this stand out is the casting reset. Two seasons built the show with unknown players. Now Netflix is testing whether familiar faces bring a bigger crowd in 2027.
