Michael Kors launches twin autumn campaigns with Meng Ziyi and JC-T
Michael Kors, the American fashion house, has launched two autumn campaigns fronted by actress Meng Ziyi and JC-T. Both sets of images were made in London by photographer Nick Yang, as reported by WWD.
Meng appears as the house's Chinese brand ambassador, a public role focused on promoting the label to shoppers and media in China. This is her first campaign for Michael Kors since taking that title. The shoot stays on location in London. Streets and city light form the setting rather than a studio.
JC-T appears as a global brand ambassador, a role that covers promotion worldwide rather than in one market. That campaign moves across central London. The route runs from Trafalgar Square, the large public plaza in the West End, to Westminster Bridge, the Thames crossing close to parliament. The city is part of the picture.
Bags lead the story. The fall 2026 effort centres on two handbag lines: the slouchy Hamilton Moderne bag and the Nolita bag. The Nolita appears here in two versions. One is a messenger-style crossbody, made to be worn diagonally across the body with the strap over one shoulder. The other is a bucket shape, a deep and open style with a rounded base and drawstring-style close.
Timing is seasonal. Both campaigns will be introduced in September. The images will then run worldwide through the autumn. The plan covers digital outlets, social media and outdoor media, a mix that takes in phone screens, social feeds and large-scale billboards.
The pair sit inside a broader line-up of faces for the label. Suki Waterhouse and Danny Ramirez also hold global brand ambassador titles at Michael Kors, while Nychaa holds the ambassador title in Thailand, according to WWD. That blend of global and market-specific titles is now common practice across fashion. It lets a house address shoppers at home and abroad at the same time.
What makes this stand out is the structure. Two shoots. One city. Two audiences. Meng speaks directly to China, a major market for luxury and accessible luxury, while JC-T fronts a worldwide push. London links the two, familiar to both.
