Madrid Cluster puts AI and new business models on stage at Iberseries

Eight lessons in two hours. That is the offer from the Madrid Audiovisual Cluster as Iberseries & Platino Industria opens in Madrid on Sept. 29.

The Cluster is an economic interest group, a shared legal structure that lets firms cooperate, of close to 100 Madrid-based companies. It has organised a two-day networking and peer-learning programme for the market, which runs Sept. 29 to Oct. 2 in Madrid. The 2026 gathering is the sixth edition of the event.

The programme is titled ‘Case Studies in the Audiovisual Industry: New Business Models, AI and Emerging Technologies’ and sits under the event’s Innovation banner. It presents eight industry case studies that track innovation across the audiovisual value chain, from planning to delivery. Variety

The core workshop runs from 12:00 noon to 2:00 p.m. on Sept. 29. Each speaker gets about 12 minutes. The clock is tight. The focus stays on method.

Managing director Teresa Azcona leads the Cluster’s presence, with Iberseries co-director Samuel Castro overseeing the wider market alongside the team. On Sept. 30 the Cluster programme adds a conversation between producer Rosa Bosch and Tanja Meissner, Director of Berlinale Pro. Berlinale Pro covers the European Film Market, the Co-Production Market, Berlinale Talents and the World Cinema Fund.

Two of the Sept. 29 cases centre on production tools. PLIA, an AI-powered platform for film and audiovisual projects, will show its work on the feature film ‘Playback’. That covers script breakdown, meaning turning a script into locations, props and shooting days, plus pre-production planning and tracking during the shoot. PLIA chief executive Jose Velasco presents the case.

The other detailed case comes from TBS - Tech Brand Stories, formerly Telefónica Broadcast Services. The company is described as the Telefónica Group’s creative production company and audiovisual agency, with more than 450 professionals. Its session looks at the meeting of virtual production, meaning filming with LED walls and digital scenery, augmented reality, motion graphics and AI.

What makes this stand out is the format. No long panels. Just working teams explaining what they built, what it cost in time, and how it fitted into a production. For people watching at home, those backroom choices shape what reaches the screen and how quickly crews can finish a story.