Mediapro Studio labels set out Spanish TV plans in Madrid

Five production labels under The Mediapro Studio laid out their plans for Spanish-language television in Madrid. Executives from Globomedia, 100 Balas, Big Bang Media, Cimarrón Cine and El Terrat spoke at the 6th Iberseries & Platino Industria, according to Variety.
The industry event runs from Sept. 29 to Oct. 2 and is organised by EGEDA and Fundación Secuoya. Its programme includes a session titled “Spotlight: IMAGINA: The DNA of Content Production.”
Globomedia was represented by director general Maria Jose Rodríguez. The company is known in Spain for the TV titles ‘Sé lo que hicisteis’ and ‘Caiga quien caiga.’ Rodríguez said: “Comedy is the best tool we have to entertain, generate critical thinking and connect with one another.”
For 100 Balas, director general Alejandro Flórez pointed to a slate that mixes fiction, meaning dramas performed by actors, with factual work. Its fiction titles include ‘Celeste,’ ‘Su Majestad’ and ‘Yakarta.’ The company also made the scripted thriller ‘Death in Llanes,’ based on the murder of Spanish politician Javier Ardines, and the documentary series ‘Expediente Linares,’ about alleged paranormal phenomena surrounding Madrid’s Palacio de Linares.
The second season of ‘Celeste’ was created by Diego San José and stars Carmen Machi as a tax inspector. Flórez said the team starts from home ground. “We don't make series thinking about traveling,” he said. “You shouldn't be afraid of being local.”
Big Bang Media was represented by general manager Carmen González. Its ‘Malas Lenguas’ moved from RTVE’s La 2 to La 1, Spain’s public broadcast channels. Its ‘Ser o no ser,’ made for RTVE Play, the broadcaster’s streaming service, ran for two seasons. Its ‘Pérdida’ expanded internationally through Atresplayer, the streaming service from broadcaster Atresmedia.
The company is now developing projects with author María Dueñas and ‘La Dama de la Cartuja,’ a period drama based on Inma Aguilera’s novel. A period drama is a scripted story set in a past era.
The Madrid line-up also included Santiago López, chief executive and co-founder of Cimarrón Cine, and Agustí Esteve, chief executive of El Terrat.
For viewers, this means more local stories first, with any wider travel to come later. Comedy, crime, history and the uncanny all sit on the same development list.


