The Now Agency launches network to push brand shows to 50,000 publishers
New York social media agency The Now Agency is launching a social distribution network to help brands turn one long video or audio show into thousands of social posts.
The network, shortened to SDN, is designed to push brand content to more than 50,000 third-party publishers, according to Deadline. The idea is simple. Make once, distribute widely.
The system will handle podcasts, interviews, live streams, YouTube programming and other long-form content, meaning shows built to run for 20 minutes or several hours rather than a few seconds. That type of material often struggles to travel beyond its original feed. The network aims to solve that by breaking it apart and placing it where scrolling viewers already spend time.
Vetted third parties do the cutting and posting. They take a supplied episode or stream and edit it into social-native clips, meaning short vertical videos sized and subtitled for apps such as TikTok, Instagram and YouTube Shorts. They then publish those clips through their own channels. The brand reaches new followers without buying a traditional television slot or building each new audience from zero.
Content moving through the network will span entertainment, lifestyle, sports and culture. That keeps the focus on mainstream consumer genres rather than specialist business or education titles. Each of those four areas is already driven by personalities and highlights, which suit short clips.
The plan was outlined by co-founder and Managing Partner Gabe Feldman alongside co-founder Jonathan Chanti. The Now Agency is a New York-based firm that describes itself as creator-led and social media-native, built to help brands succeed in a feed-first landscape. It quietly launched in February and quickly picked up marquee clients, according to a company announcement. It is owned by Reign Maker Group, an organisation focused on creators and commerce.
For viewers, this means familiar interviews may start popping up in new places. A 90-minute podcast could surface as a 30-second exchange posted by a sports or culture account you already follow. You may never watch the full episode, and that is the point.
What makes this stand out is the plumbing, not the programming. The agency is not ordering a new series or renewing an old one. It is selling distribution, the step after a show is made, and betting that scale across thousands of accounts matters more than one big premiere.
