Joseph's Machines, Triple Charm and What's Up Moms head to free streaming
Joseph's Machines, Triple Charm and What's Up Moms are headed to free streaming.
Future Today, an ad-supported streamer, will distribute programmes backed by United States firm Volt Factor around the world, according to Deadline. The news was reported on 30 September. The agreement makes Future Today the global AVOD distribution partner for Volt Factor programmes. AVOD means ad-supported video on demand, meaning viewers watch free with adverts.
The rollout will run across Future Today's own services and its partners. That includes its network of owned-and-operated channels, meaning channels it runs itself, and distribution deals with connected TV players around the world. Connected TV means smart TVs, streaming sticks and boxes that deliver video over the internet.
The first slate centres on three names. It includes content from What's Up Moms, Triple Charm and Joseph's Machines. Some of those programmes will appear on HappyKids, Future Today's kids and family service. That puts the shows inside a line-up built for children and parents to watch together.
Volt Factor sits on the other side of the deal. It is a US-based IP platform that works with creators to amplify their content globally. IP means intellectual property, the characters, titles and ideas a creator owns. The company represents licensing rights, meaning it helps turn those shows and ideas into wider brands.
Volt Factor started with online creators already in place. Its launch deals included TheBurntPeanut, Alan Chikin Chow and That's Amazing. The company then pushed further into family viewing. In July it expanded its kids, teen and family creator portfolio to include Triple Charm, Joseph's Machines, What's Up Moms and Ellie Golden Life, according to License Global. That expanded group represents creators with more than 70 million combined YouTube subscribers, as reported by Total Licensing.
The deal connects two founders. Vikrant Mathur is co-founder of Future Today. Elan Freedman is co-founder and chief executive of Volt Factor.
For viewers, this means a change of slot rather than a change of show. The programmes keep their creators and characters. They gain a free home on television screens. Viewers will not need a subscription to watch. They will watch with ad breaks instead.
