Eight Hong Kong labels bring spring 2027 to Paris

Eight Hong Kong labels took their spring 2027 collections to Paris on 29 September for a group presentation organised by Fashion Farm Foundation, the Hong Kong body that supports local designers abroad. Three names — Kinyan Lam, The World Is Your Oyster and Tigerstrolling — staged solo presentations inside the showcase. The rest showed as part of the joint line-up, according to WWD.

Aenrmous, Demo, Ponder.er, Studio Redemptive and Matt Hui completed the eight. Designers from all the participating brands were in Paris for the event. It ran from 16:00 to 18:30 at 28 Rue de Lappe in the 11th arrondissement, as listed in the showcase invitation on Instagram.

Matt Hui was the newcomer. He presented his second-season collection, titled "Live to the Fullest", in his first Paris outing. He did not stay long. He travelled to Paris briefly and then returned to Hong Kong to work on concert outfits for singer Sandy Lam.

Kinyan Lam arrived with an international profile. The designer is shortlisted for the LVMH Prize, the young-designer award run by LVMH, the French luxury group behind Louis Vuitton and Dior. The other solo presenters, The World Is Your Oyster and Tigerstrolling, showed alongside Lam in dedicated slots.

The Paris date sat inside a busy week. Paris Fashion Week, the womenswear season organised by the Fédération de la Haute Couture et de la Mode, the Paris body which controls the official calendar, ran from 26 September to 4 October. Fashion Farm Foundation, which was founded in 2012, has now logged 20 seasons showing during the Paris womenswear shows.

The foundation is funded by the Cultural and Creative Industries Development Agency, formerly known as Create Hong Kong, which allocates funding from the Hong Kong SAR government. That structure pays for the shared showroom, travel and production that small labels often cannot cover alone. Wholesale, selling to shops that resell, is usually the aim of this kind of presentation, alongside press exposure.

For followers at home, this means a second look. Selected spring 2027 pieces from all eight brands will be shown at a Hong Kong networking event in late October, the foundation said. It gives buyers, media and the public a chance to see the Paris line-up without a flight.