Damien Hirst gives Dom Pérignon a kaleidoscope of colour
Damien Hirst has designed two limited-edition bottles for Dom Pérignon, the Champagne house. The British artist has created new kaleidoscope wraps for the house's Vintage 2018 and its Rosé Vintage 2010, according to WWD, the fashion trade publication, which reported the collaboration on 1 October 2026. A limited edition means only a set number are made. It sits outside the everyday range. WWD
Vintage, in Champagne, has a plain meaning. It means the wine comes from grapes picked in a single year, rather than blended across years. Here the two years are 2018 for the white wine and 2010 for the pink, or rosé, wine. Rosé gets its colour from extra contact with red grape skins.
The Vintage 2018 bottle wears Hirst's pattern in deep electric blue and violet. The Rosé Vintage 2010 wears the same idea in warm pink and violet. A kaleidoscope pattern repeats small shapes around a centre to make a mirrored circle. The effect changes with colour, cool on one bottle and warm on the other.
Hirst told WWD in an exclusive interview that the partnership was an "immediate yes." The answer was instant. He said yes without hesitation. The short quote sets the tone for the project, willing rather than laboured.
His starting point was the Dom Pérignon shield. That small emblem on the bottle reminded him of a butterfly. It has a single line of symmetry, with the left side mirroring the right. Hirst built the new designs out from that centre line.
Dom Pérignon managing director Jacques Giraco said the signature emblem of the maison forms part of the repeating patterns, as reported by WWD. Maison is the French term Champagne producers use for house. The old mark is still there, worked into the repeat rather than replaced. It is not covered up.
What makes this stand out is the simplicity of the link. A shield becomes a butterfly. A butterfly becomes a circle of colour. For anyone picking up a bottle, the story is on the surface, blue for the 2018 and pink for the 2010.
The wine inside stays as it was made. The collaboration changes the outside, the bottle covering that buyers see first. That is common in drinks collaborations, where art meets packaging and the label does the talking.
