TikTok Rolls Out Worldwide Hub for Mrs. GREEN APPLE's New Album POPS
TikTok has launched a global in-app campaign for POPS, the new album from Mrs. GREEN APPLE.
Fans can find it by searching ‘Mrs. GREEN APPLE POPS’ in the app. The campaign was reported on October 1, days after the album’s arrival on digital and CD.
The centre is an album hub, a dedicated page inside TikTok. It lists the POPS track listing alongside music and video content from the band. Around it sits a worldwide community challenge, where fans post their own clips in response to a shared prompt. There is also a profile frame, a decorative border for an account photo, that fans can unlock by completing tasks, according to Music Business Worldwide.
POPS is Mrs. GREEN APPLE’s sixth studio album. It was released digitally on September 29, with the CD edition following on September 30. That makes it the band’s first original studio album since 2023’s ANTENNA.
Mrs. GREEN APPLE comprises Motoki Ohmori, Hiloto Wakai and Ryoka Fujisawa. The three formed in 2013 and made their major-label debut in 2015. That debut came through EMI Records, part of Universal Music Japan, to which the band is signed. The deal places them with one of the three major record groups that dominate global recorded music.
The group has more than 2.1 million followers on TikTok. It placed at No. 13 on IFPI’s Global Artist Chart for 2025, the recording industry’s annual measure of worldwide consumption across sales and streams. TikTok lists Mrs. GREEN APPLE as the first Japanese artist selected for one of its artist-specific global campaigns. KC You is TikTok’s Head of Artist and Label Partnerships, Asia.
What makes this stand out is how much is packed into a single search. Instead of scattered posts, fans get songs, videos and ways to join in from one hub. For a casual listener, it keeps everything within a few taps. For committed fans, the tasks and challenge give a clear way to show support.
Away from the phone, the band has announced a limited-time POPS POP UP store tied to the release. Details were posted on the group’s official website, according to Mrs. GREEN APPLE. TikTok’s Newsroom has also published a dedicated guide to the sixth album and the related global campaign.
