Ubisoft puts Tom Clancy games under Massive Entertainment name
Ubisoft has put almost all of its Tom Clancy games under one name: Massive Entertainment.
The publisher announced on 30 September 2026 that Creative House 2, the internal division home to almost all of its Tom Clancy-branded games, would be rebranded as Massive Entertainment Ubisoft. A creative house is Ubisoft's term for a group that organises several studios around shared series. Creative House 1 is already known as Vantage Studios GameSpot.
The name is not new. Massive Entertainment began as a studio in Sweden. It will keep operating as a studio inside the larger Massive Entertainment creative house, which uses the same name.
The setup is a little confusing. Development teams in Montreal, Paris, Sweden and Toronto that work on Tom Clancy franchises will now operate under the Massive Entertainment brand. The division focuses on competitive and cooperative battlefield-based play, meaning games built around squad combat played with or against other people.
As a global label, Massive Entertainment will cover Tom Clancy's The Division, Ghost Recon and Splinter Cell. It will also cover new original properties, including March of Giants. In practice, the label groups development, rather than belonging to a single office.
The division is led by Christoph Hartmann, a co-founder of publisher 2K. Ubisoft confirmed his appointment to lead Creative House 2 earlier in 2026. The change was detailed in a post titled 'Massive Entertainment: The Next Chapter Begins'.
For fans, this means fewer names to track. If it says Tom Clancy on the box, it likely sits with Massive. If it is March of Giants, it sits there too.
The rebrand follows a wider reorganisation at Ubisoft. The company is aiming for €200 million in additional cost reductions in 2026 Variety. In January 2026, the company said it had cancelled six projects including the Prince of Persia: Sands of Time remake and closed two studios IGN. Its Creative House 4 is now the home for narrative-driven and fantasy series including Anno, Might & Magic, Rayman and Prince of Persia.
That restructuring has carried job losses. Around 55 roles at Massive Entertainment were identified as potentially affected in January 2026. In March 2026, Red Storm Entertainment, another long-time Tom Clancy studio, laid off 105 staff and shifted toward a technology support role Eurogamer.
