Zendaya turns action hero for second On collection
Zendaya has unveiled her second collection co-created with On, the sportswear company based in Zurich, with a campaign staged as an action movie. She developed the campaign with Law Roach, her stylist and collaborator, WWD reports.
The centrepiece is a two-minute film directed by Pantera, an Argentinian trio. It shows Zendaya facing a large group of female adversaries and holding her ground while outnumbered. Roach steps in to help. He appears in a cameo as back-up.
Still images to sit alongside the film were photographed by Cass Bird. They carry the same fight-scene energy. The emphasis is on movement, not the red carpet.
The range includes oversize crewnecks and sweatpants with ruching, fabric gathered to create volume, and bungee cord details. A customised python print runs across a bodysuit, a one-piece fitted garment, a form-fitting long-sleeve top and a half-zip anorak, a light jacket that opens part-way at the neck.
Footwear focuses on a new version of the Cloudnova Moon sneaker. It takes a Mary Jane shape, the flat shoe with a strap across the foot, and pairs an engineered knit upper, a sock-like woven material, with speed laces that fasten with a single pull. The shoe comes in three colourways, three colour options.
The collection is on sale on On's website and in its stores around the world. Pop-ups, temporary displays, are in place in On stores in Los Angeles, Paris, Tokyo and Chengdu.
On brought Zendaya on board in 2024 as a brand partner. The two sides announced a multi-year partnership covering creative campaigns and product collections. Her first co-created apparel collection for the brand launched in April.
That first collection became available on 16 April 2026 at on.com, in On stores and at selected retailers worldwide, according to On. It was introduced through Shape of Dreams, a film by Spike Jonze that launched on 9 April 2026.
In May, On raised its 2026 profit forecast on strong sales of new sneakers, Reuters reported. The company said at the time that the collaboration with Zendaya was bringing younger female customers to the brand.
What makes this stand out is the shift in tone. The first launch leaned on dreams. This one leans on combat.
