Casey Bloys Signs New Deal to Lead HBO Max and Paramount+ at Skydance

Casey Bloys is staying in charge of HBO Max — and adding Paramount+ to his job.

Bloys has signed a new multiyear extension to remain with Skydance, the company being formed by the Paramount–Warner Bros. Discovery combination. He will serve as co-chair and chief content officer of Skydance DTC, overseeing both HBO Max and Paramount+, Variety confirmed on 6 October.

The renewal was first reported by The Ankler. Variety then confirmed it through its own reporting, according to its 6 October story.

DTC means direct-to-consumer, the industry term for streaming services sold straight to viewers. In Bloys’s case, that means he leads creative decisions across two rival-turned-sister platforms. Skydance said his expanded role covers original programming as well as strategy, operations, communications and performance across its streaming services.

He will not run the new group alone. J.B. Perrette will serve as co-chair and chief business officer of both Skydance TV and Skydance DTC, handling the business side. George Cheeks will serve as co-chair and chief content officer of Skydance TV, covering the television studio arm.

The new deal replaces one that was running out. Bloys most recently signed a five-year deal in October 2022 that kept him with the company through most of 2027. His contract had been set to expire next year before this extension.

It caps a long run at HBO. Bloys first joined the cable network in 2004. He became president of HBO programming in 2016 and later served as chief executive and chief content officer of HBO and HBO Max.

The extension follows a changing of the guard in streaming. Paramount direct-to-consumer chair Cindy Holland told colleagues she would be leaving, clearing the way for Bloys to add Paramount+ to his oversight. Paramount Skydance streaming chief Holland will leave immediately before the Warner Bros. acquisition, the New York Times reported on 30 September.

The leadership decision sits inside a much larger deal. Variety has described the Paramount Skydance acquisition involving Warner Bros. Discovery as a $110 billion acquisition. Paramount will become Skydance on 6 October when the WBD acquisition closes, Deadline reported on 3 October.

For viewers, this means continuity at the top of both apps. Post-merger Skydance plans to keep both the HBO Max and Paramount+ brands, Deadline reported on 2 October. Bloys has indicated the two services were more likely to be bundled, meaning sold together at a discount, than combined into one app, the Hollywood Reporter reported on 2 October.

What makes this stand out is scale. One executive now shapes the shows, schedules and priorities for two major subscription services, and the writers’ rooms and crews behind them.