KidSuper reimagines DC Super-Villains with Warner Bros. Discovery
Catwoman, the Joker and three more DC Super-Villains have a new designer wardrobe.
KidSuper, the label founded by Colm Dillane, has partnered with Warner Bros. Discovery Global Consumer Products to reimagine the DC Super-Villains, WWD reported on 9 October 2026. Warner Bros. Discovery Global Consumer Products is the Warner Bros. Discovery unit for consumer products. The deal puts fashion design and screen characters in the same collection.
In this kind of partnership, the entertainment owner opens its character archive and the fashion label brings its design language. The result is sold as one joint collection rather than two separate lines. Both names sit on the ticket.
The cast is all villains. It brings together Clayface, the Joker, Catwoman, the Penguin and the Riddler. Five characters. One collection.
The collection is called the DC Super-Villains x KidSuper Collection. It covers apparel, home goods and collectibles. That is clothing alongside pieces for the home and keepsake objects made to display or keep.
The artwork begins with Dillane himself. He produced hand-drawn artwork for the project, and that work runs through the finished range. Hand-drawn here means drawn by hand before it reaches fabric, paper or object. It gives the line a sketched feel.
For the wardrobe, five villains mean five routes in. Each character can carry its own drawing and colour. That lets buyers follow a favourite rather than buy the whole world.
Prices cover a wide span. Hoodies in the range retail for $275. Other products are priced from $15 to $850.
What makes this stand out is the focus. Heroes often lead fashion tie-ups with comics. This one hands the spotlight to the troublemakers. Pick your favourite villain. They are front and centre.
For shoppers, this means different ways in. A $15 product is an easy entry point. A $275 hoodie is the core clothing buy. An $850 piece sits at the top as a collector buy. Same drawings. Different budgets.
For fans, this means choice across the wardrobe and the shelf. You can wear the artwork. You can live with it. You can keep it. It is a villain-first wardrobe, drawn by hand and priced from pocket money to collector money.
