Choi Hyunyoung Brings Subway Drama to Busan Market
A gifted schoolgirl gives up ballet because her family cannot afford it. Then a subway disaster makes her famous.
That is the starting point for All's Well That Ends Well, the new project from Memories of a Dead End director Choi Hyunyoung, which is looking for backing at the Busan International Film Festival's project market, according to Variety.
The story centres on Jung-hyun, a talented high school dancer who has left ballet behind over money. After a catastrophe on the subway, she is reported to have acted bravely. National attention and compensation follow. Falsehoods grow around her.
The script is now in its fourth draft. Development has support from the Korean Film Council, known as KOFIC, the state body that funds and promotes Korean cinema.
Producers are Jeon Jiseong and Kwon Mizy, with Kwon having produced Choi's first feature. The team plans to use Busan to meet co-producers, financiers and sales partners and move the film toward production and full financing.
Busan's Asian Project Market is a pitching forum where directors and producers with unfinished films meet investors and distributors. It sits inside the festival's Asian Contents and Film Market, the industry side of the event. The 2026 edition runs from 10 to 13 October, according to the market.
This year's market unveiled 30 selections, as reported by Variety. All's Well That Ends Well is listed as a South Korean title and appears as entry No. 2 on the official project list. Choi has lived in the United Kingdom for the past few years and has written several scripts that could be structured as Korea-U.K.-Japan co-productions, meaning films funded and made across those three countries.
What makes this stand out is the mix around it. The wider line-up includes Orlo in the House by Tibetan director Kangdrun and Unripe, the first feature from Wang Zhiyi, according to the Busan International Film Festival. For audiences, it is an early look at stories that may reach screens in two or three years.
