Globo and Endemol Shine Brasil team up to build Brazilian formats for the world
Globo and Endemol Shine Brasil will jointly create original unscripted franchises in Brazil designed to sell around the world.
The strategic partnership covers non-scripted IP, meaning reality, game and entertainment show ideas that can be remade in other countries. The goal is to develop formats — show concepts licensed for local versions — with Brazilian roots and global appeal, Variety reported on 11 October.
Under the deal, Globo has priority rights to use the new shows across its channels and platforms. Endemol Shine Brasil, which is part of Banijay Latin America, will lead international expansion through parent group Banijay Entertainment's network of more than 170 labels across 25 territories.
The two sides have a long history. Previous collaborations include Big Brother Brasil, No Limite, the local Survivor, The Masked Singer, Dança dos Famosos and The Wall. Survivor returned to Brazil after a 12-year break in a version co-produced by Globo and Endemol Shine Brasil.
More recently, Globo commissioned Endemol Shine Brasil to make the first international adaptation of Upside Down, an entertainment format created by Endemol Shine Nederland, according to TodoTVNews. The company also made the docu-reality series Underground City, known locally as Cidade Subterrânea, which premiered on GNT and Globoplay and aired inside TV Globo's Fantástico.
The announcement names Nani Freitas, chief executive of Endemol Shine Brasil, Amauri Soares, executive director of Globo Studios, and Laurens Drillich, chief executive of Banijay Latin America, behind the alliance. Globo says it creates Brazilian content that reaches more than 70 million people daily.
For viewers, this means more home-grown reality and game ideas premiering on Globo first. If they work, Banijay can offer them to producers abroad for local remakes.
The move follows a busy run for Endemol Shine Brasil beyond broadcast. In April it teamed with ReelShort on a Brazilian version of Married at First Sight, and in March it joined with A Fábrica, a Banijay Americas company, on a slate of vertical-format microdramas — short episodes shot upright for phones — aimed at mobile-first audiences.
