Banijay links with Grupo Podpah to take Temptation Island digital in Brazil
Temptation Island is coming to Podpah's online channels in Brazil. It is the first launch in a new digital partnership between Grupo Podpah and Banijay, reported on 14 October Deadline.
The deal is between Grupo Podpah and Endemol Shine Brasil. Endemol Shine Brasil is the Brazilian production business within Banijay Latin America, part of the wider Banijay Entertainment group.
Under the agreement, Banijay Entertainment shows will stream across Podpah's digital channels and services. The two sides will also build new entertainment brands aimed at online audiences, rather than starting with traditional broadcast slots.
The plan starts with three global formats, meaning ready-made programme ideas that are adapted in different countries. Temptation Island is first. Two further Banijay titles will follow under the same initiative Deadline.
Brazilian viewers will know the format from television. Temptation Island has aired on linear TV in Brazil, meaning traditional broadcast channels, on SBT. It has also streamed in the country on Prime Video.
Grupo Podpah began as a podcast brand. It now runs digital channels and original programmes in Brazil, including the Podpah TV and Madhouse TV YouTube channels, as well as Passa Bola Deadline.
The businesses are led by Nani Freitas, chief executive of Endemol Shine Brasil, and Victor Assis, chief executive of Grupo Podpah. No launch dates or episode counts have been disclosed.
For viewers, this means a familiar dating format in a new place. Short clips, full episodes and online spin-offs all live side by side on the same platforms.
