Meghan's As Ever Teams With Malala for Girls' Education
Meghan, Duchess of Sussex is turning a day of jam and tea sales into support for girls' education.
As Ever, her lifestyle brand, will donate 100% of net proceeds from its jams and teas for one day to the Malala Fund for International Day of the Girl on Oct. 11. The joint effort with Malala Yousafzai is called "Tea for Two," according to Town & Country.
The name is Tea for Two. The mechanics are simple. Buy a jar or a tin during the one-day window and the net profit goes to the fund.
As Ever says the campaign is run in partnership with Archewell Philanthropies, the nonprofit organization the duchess shares with her husband, Prince Harry, Duke of Sussex. On its website, the brand describes the Malala Fund's mission as ensuring every girl has access to free, safe, quality education. The site points shoppers straight to its spreads and teas collection with a "Shop Jams & Teas" prompt for customers.
For readers meeting the players here, the pairing crosses two public stories. Meghan is an American former actress who married into the British royal family in 2018 and now lives in California, where she runs As Ever. Yousafzai is a Pakistani education advocate and Nobel Peace Prize winner whose fund works to expand schooling for girls around the world.
The announcement followed a face-to-face meeting in London. Meghan reunited with Yousafzai at Claridge's, the well-known hotel in Mayfair, according to Elle. The outing was described as her first night out in London since returning to the United Kingdom, Page Six reported.
The campaign news landed on Oct. 11, after reports of the London meeting on Oct. 8 and Oct. 9. That order matters for readers catching up. The social moment came first, the sales tie-in second.
International Day of the Girl falls each Oct. 11. It was created to draw attention to the challenges girls face and to promote their rights. This year's tie-in gives that observance a retail footprint.
What makes this stand out is the directness. A quiet reunion came first. Then came a public invitation to buy a jar of jam with a purpose. No gala ticket required. Just tea.
