Frieze fairs chief Kristell Chad\u00e9 on London's place in the world
ARTnews has published an interview with Kristell Chadé, Executive Director of Fairs at Frieze, about the fair group's global outlook for London. ARTnews The conversation puts one of the art market's key organisers on the record about where London sits in a wider fair map.
Chadé is listed as Executive Director of Fairs at Frieze. The Art Newspaper That title was still in use in August 2026, the most recent dated source, which makes it the authoritative version for her role. Earlier material from the organisation itself used the same title in June 2025. Frieze
Frieze is an art-fair business, a company that hires out halls where galleries take booths to sell work to collectors and museums. In London it runs two linked autumn fairs, Frieze London and Frieze Masters. Details of the 2025 London editions were set out by the company in June 2025. Frieze Those two fairs anchor its home programme.
The portfolio now stretches beyond Britain. Coverage in August 2026 described gallery lists for an inaugural Frieze fair in Abu Dhabi. The Art Newspaper That expansion is the context for any talk of a global outlook. London is no longer discussed alone. It is discussed as one stop among several.
The ARTnews interview frames the question from London outward. It asks how the London fairs keep their pull when collectors, galleries and artworks can move between cities. The original interview page carries the full exchange. Readers who want Chadé's words direct should go there first.
For fans, this means practical things. Fair directors shape ticket prices, opening hours, the mix of large and small galleries, and which cities get first look at touring works. Follow the paperwork. Labels, lot numbers and gallery lists say more about access than slogans do.
A note on sources matters here. The ARTnews interview page carries no publication date in the material available, so it sits below dated sources in priority. The August 2026 report provides the latest confirmation of Chadé's role and of the Abu Dhabi launch. As of 12 October 2026, that remains the freshest dated record.
Frieze-week sales in London, spring and autumn rounds in Hong Kong, and May and November weeks in New York still set much of the market calendar. Interviews like this help explain how organisers plan around them. The interest is not in reputation. It is in who gets to stand in front of the work, and who pays to move, insure and hang it.
