Meghan Takes As Ever Brand to UK Amid Extended Stay
Meghan, Duchess of Sussex, is bringing her As Ever lifestyle brand to Britain.
The range is currently sold only in the United States, according to Hello. The UK launch would be its first step abroad.
Hello reported, citing The Sun, that tins of tea, candles and bookmarks are expected to go on sale here first. Jam spreads and flower sprinkles will not be included at first because of food import restrictions.
That is a narrower start than the US offer. As Ever sells spreads, homeware and candles. Meghan launched the business in 2025 alongside her Netflix show With Love, Meghan, a lifestyle series built around cooking, hosting and home ideas.
She has already secured trademarks for As Ever in Australia. She visited Australia in April and appeared as a guest judge on MasterChef Australia, the cooking competition where amateur cooks face timed challenges.
British viewers can watch that episode soon. It will air in the UK on 19 October on the U&W channel on Freeview Channel 25.
The business news has landed during a family return. Prince Harry, Duke of Sussex and Meghan returned to the UK with Prince Archie and Princess Lilibet in August. The couple have described the trip as an ‘extended stay’.
They were preparing for a joint visit to Nottingham on Thursday as their first joint outing since returning to the UK. Meghan was also seen out in London, with ABC News reporting on 8 October that it was her first sighting in the capital since the family arrived.
There is also a festive thread. Woman & Home reported on 2 October on a Christmas project linked to discussion of her UK move. The Express reported on 12 October that she had hit a roadblock after confirming the UK launch.
For fans, this means more ways to buy in. Tea and candles travel well. Fresh spreads do not.
What makes this stand out is the timing. Hello reported that growing the business in Britain could suggest the Sussexes are considering more permanent roots here.
That reading comes with context. In August, People cited several insiders cautioning that the move was not permanent, that the couple’s $14 million Montecito estate remained their home and that plans for the UK stay were fluid. The most recent account, from Hello on 13 October, keeps the wording to ‘extended stay’.
