Loud And Live to bring back Country Bay Music Festival in 2027
Loud And Live plans to bring back its Country Bay Music Festival in 2027, reimagined and at a new venue.
Chief executive Nelson Albareda confirmed the plan in an interview published on 13 October 2026. The country festival first ran in 2023-24 with headliners Thomas Rhett, Carrie Underwood and Lainey Wilson, according to Music Business Worldwide.
Albareda said the company continues to develop Miami-Dade CountryFest and wants to expand further into country music and lifestyle events, including rodeo.
Loud And Live was founded in 2017. Albareda told the outlet the company now stages more than 400 shows per year across North and Latin America.
Its promoted shows have included dates for Ricardo Arjona, Juan Luis Guerra, Carlos Vives, Alejandro Sanz, Farruko and Becky G. Its brand partners include McDonald's, New Balance and Royal Caribbean.
The company also owns and controls its own formats, known in the industry as IP, or intellectual property. That list includes Christmas Wonderland, House of Horror Haunted Carnival and the Wodapalooza fitness festival.
Loud And Live operates two Miami venues, the Doral Amphitheater and the Tropical Park Equestrian Center. Albareda entered venue operations aiming to provide inclusive space for promoters of any size, according to Pollstar. He has also promoted a show at the 5,600-capacity theatre in New York's Madison Square Garden complex, according to Billboard.
Albareda built Eventus Marketing before Loud And Live and sold it to Apax Partners in 2013. Billboard named him Latin Power Player, Executive of the Year in 2023.
He won a Grammy for Best Tropical Latin Album as a producer on Cachao's The Last Mambo. He said his relationship with the Latin Grammys and the Recording Academy goes back to 2002.
That work has included Latin Grammy Street Parties, Road to Latin Grammys festivals, Latin Grammy acoustic sessions, and Person of the Year honours for Gilberto Gil and Gloria Estefan. His foundation made a $1 million donation through the Latin Grammy Cultural Foundation to provide scholarships for students to attend schools including Berklee and Juilliard.
What makes this stand out is the mix. Loud And Live promotes tours for other artists and builds events it owns outright. The 2027 festival plan puts both sides of that business on the same stage.
