Hailey Bieber draws on ballet past for 23-piece Adanola range
Hailey Bieber has turned 12 years of childhood ballet training into a 23-piece activewear range with Adanola.
The capsule collection, a small limited-edition range, was developed with the Manchester-based activewear brand around a ballet theme proposed by Bieber herself, as reported by WWD on 13 October 2026. Ballet came first. Bieber trained intensively as a child before modelling and business took over.
She did more than lend her name. Bieber consulted on colours, fabrics, silhouettes, sampling, fit and development for the range. The theme was her idea from the start.
The palette runs from soft to dark. Colours include dusty pink, mauve, blue, yellow, black and coffee bean. Pieces include a shawl knit bolero, overlay trousers, rib-knit leg warmers, a polar fleece jacket, a knit zip-through sweatshirt and fold-waist yoga pants.
The look channels the off-duty uniform of dancers. Think layers pulled on between rehearsals. Leg warmers, wraps and loose trousers worn over leotards and tights.
Bieber also appears in the campaign for the collection. She is founder, chief creative officer and head of innovation at Rhode, her own brand.
For fans, this means a direct link to her past. The range draws on movement she knows well, rather than a trend borrowed for a season.
Adanola, the British activewear label behind the tie-up, is based in Manchester, England. It has annual sales of nearly GBP 140 million. Its founder is Hyrum Cook and its chief executive is Niran Chana.
