Kendall Jenner named global creative director of Fwrd
Kendall Jenner is taking a bigger role at Fwrd, the luxury fashion site owned by Revolve Group, the US online fashion group.
Revolve Group announced on 13 October 2026 that Jenner will become global creative director of Fwrd and an ambassador for Revolve Los Angeles, its Los Angeles-focused fashion line. PR Newswire via TradingView
It is an extension, not a first meeting. Jenner was first named creative director of Fwrd in 2021, when Revolve said she would be in charge of the look and feel of the site. She is staying put. The job is bigger now.
In the expanded role, she will continue to oversee Fwrd's digital creative direction. That is the visual and editorial identity of the website, from imagery to how product is presented. WWD
Her duties include designer selections, monthly trend edits and major marketing campaigns. Trend edits are curated product picks built around current styles. Designer selections decide which labels are brought into focus on the site.
The second title sits separately. As Revolve Los Angeles ambassador, Jenner will appear in campaigns, attend brand events and collaborate on exclusive projects. The announcement lists Raissa Gerona as president of brand and partnerships at Revolve Group.
The news follows a strong run for the business. Fwrd reported a 14 percent year-over-year increase in net sales for the year-to-date period ended 30 June. Revolve Group also reported double-digit net sales growth outside the US.
Revolve describes itself as a fashion retailer for Millennial and Generation Z consumers, specialising in online sales with no traditional high-street shops. Its platform offers more than 140,000 apparel and footwear styles, plus beauty and accessories, and works with more than 1,600 emerging, established and owned brands. The company says the site connects millions of shoppers with thousands of fashion influencers around the world.
For shoppers, this means more Jenner-led picks and campaigns across both names. The partnership dates to 2021. Now it covers luxury on one side and mainstream Los Angeles style on the other.
