Kris Jenner Takes the Director's Chair for Ferragamo's Holiday Campaign

Kris Jenner is calling "action" for Ferragamo this holiday.

Ferragamo, the Italian luxury house built on shoes and leather goods, has placed her at the front of its Holiday 2026 campaign. The work is titled "The Joy of Loving", WWD. Jenner fronts it in the imagined role of director. That means she plays a director on screen, rather than running the production herself.

Music brings a second headline act. The Womack Sisters, the singing group, appear as stars alongside Jenner. They perform together as sisters, which suits a campaign organised around togetherness. Their booking adds live energy to what could have been a still-images-only story.

Family is the wider casting idea. Instead of pairing models who meet for the first time on set, Ferragamo has cast real relatives together. A holiday campaign, the photographs and short film a brand releases to sell the end-of-year gifting season, lives or dies on warmth. Real families bring that warmth with them.

Three pairings show how it works in practice. Paloma Elsesser, the model, appears with her brother Sage. Joan Chen, the actor, appears with her daughter Audrey Hui. Artist Nancy Banks appears with her son Benny Buckley. Each duo arrives with its own history. No acting is needed to explain why they stand close together.

The team behind the camera is small and named. The campaign was directed by Clara Cullen, who led the shoot and shaped the performances. It was photographed by Ilya Lipkin, who made the still images that will carry the story in print and online. One person looks after movement and mood. The other looks after the frame that lasts.

What makes this stand out is the layering. Jenner pretends to direct while Cullen actually directs. Sisters sing. Brothers, mothers, sons and daughters simply show up as themselves. For fans scrolling fast, this means the story reads in seconds. A woman with a megaphone. People who clearly know each other. A title that spells out the theme.

Luxury houses count on the holidays. Shoppers buy gifts. Coats, shoes, bags and small leather goods all move as presents. Brands compete hard for attention. A familiar face helps cut through the noise. A real family helps a little more.

It is a crowded moment in the calendar. Every big name chases the same shopper with bright lights and red ribbons. A clear idea, told quickly and with a smile, tends to travel best. Ferragamo is betting that love, played for laughs and for keeps, will do the job.