HYBE names Juan S. Arenas to lead Global Label Services
HYBE has named Juan S. Arenas as president of HYBE Global Label Services, the arm that carries its artists and labels across borders.
Arenas will report to chief executive Jason Jaesang Lee and remain based in Los Angeles, Billboard reported on 16 October. The unit was formerly known as HYBE Label Services.
Arenas moves up from inside the company. He previously served as chief IP officer of HYBE AMERICAS, which handles intellectual property, the songs, brands and rights a company owns, and as chief operating officer of HYBE Latin America.
The brief is global. HYBE AMERICA set up the label services operation to support artists in international markets, and Arenas now leads that work worldwide.
He will not be working alone. HYBE has named Nicole Csabai as senior vice president of global distribution, based in Nashville. She will oversee the catalogue, the older releases that keep selling and streaming alongside new music, and lead work with DSPs, commerce and streaming.
DSPs are digital service providers, the streaming platforms such as Spotify and Apple Music. Csabai arrives with a sales background. She served as senior vice president of revenue at Interscope Records through mid-2025, and before that as vice president of revenue and sales at Big Machine Label Group.
HYBE has also created a new post for Melissa Victor-Burkhardt, executive vice president of global artist services. She will be based in Los Angeles, report to Arenas and lead the Artist Success Unit.
Victor-Burkhardt spent 11 years at Epic Records, most recently as senior vice president and head of publicity and brand strategy. Before that she spent six years at Universal Music Group as vice president of media and artist relations.
For fans, this means the people who get records onto playlists, into shops and onto stages. Distribution decides where music is available and how it is sold. Artist services covers the day-to-day push around a release, from press to marketing to tour support.
The appointments follow a wider reorganisation. HYBE restructured its global business under a strategy called HYBE 2.0, Music Business Worldwide reported, with HYBE MUSIC GROUP APAC overseeing multi-label operations in Korea and Japan.
That structure has been paired with new projects in the Americas. HYBE partnered with Telemundo to run a competition to form a regional Mexican group, a venture described as combining HYBE's K-pop training infrastructure with the expertise of songwriter and producer Ryan Tedder.
