Ghazi's Supply Chain Expands Worldwide, Adds Two Senior Executives
EMPIRE founder and CEO Ghazi announced on Wednesday, 21 October 2026, that his independent distribution platform, Supply Chain, is expanding globally. Billboard reported the news, which included two senior hires and a new client.
Supply Chain is separate from EMPIRE, the company Ghazi founded. Its international headquarters is in Amsterdam. The platform offers white-label distribution, which means other companies can offer music distribution under their own brand. Distribution is the service that gets a song into the online stores and streaming services where fans find it.
The platform is built as software. Its SaaS (software sold on a subscription basis) and API (a set of connections that lets two pieces of software talk to each other) tools let distributors, labels, brands, service providers and retailers send music to any service provider. A company can build the feature into its own product instead of running a separate service.
Kristy May has joined Supply Chain as senior vice president of business affairs, the team that handles contracts and deals. Craig May has been hired as senior vice president of marketing.
The biggest new client named in the announcement is Ampsuite, the label management and distribution platform owned by Beatport. Supply Chain has taken it on as a client. Variety described the arrangement as a launch partnership and said Supply Chain works with clients across the music industry. Beatport's chief executive is Matt Gralen. Ampsuite is software that helps record labels manage their catalogues and day-to-day operations.
Ghazi first announced Supply Chain in 2023. Billboard reported at the time that the platform would let brands, labels and retailers use its distribution services. The project has grown since then, and this week's announcement marks its move into a wider international push.
Earlier this year, the company also appeared in a separate deal. In April 2026, the technology start-up Nebula announced a partnership with Supply Chain Music on an "earn before you stream" service, which is aimed at letting artists make money from a song before it is released to streaming platforms. Music Business Worldwide reported that the platform's software tools let companies build music distribution into their own products, rather than signing artists to deals.
For a general reader, the story is about who gets to offer music distribution. A shop, a label or a brand can now plug the service into its own app instead of building one from scratch. Whether the global expansion draws in more clients is a question the announcement does not answer.
