Stella McCartney Creates 'Wild Horses' Short Film With Kylie Jenner

Stella McCartney has created a short film called "Wild Horses," in which Kylie Jenner is shown in the water beside a trained horse. The film was directed by Gia Coppola, and WWD reported the project on 22 October 2026.

A short film is a brief, self-contained movie, often used by fashion labels to show a collection in motion rather than on a catwalk. This one is tied to the fall 2026 collection, the autumn range from the label that carries McCartney's name. The film underscores the themes of that collection, according to the report.

The project's campaign aims to draw attention to the vulnerability of America's wild horses, the free-roaming herds that live across the United States. McCartney said a donation will be made to support equine welfare charities around the world. Equine welfare charities are organisations that work for the health and wellbeing of horses.

The film also puts the spotlight on the Appaloosa bag, a Stella McCartney design. The bag takes its inspiration from Lucky Spot, the stallion belonging to McCartney's mother, Linda McCartney, the photographer and musician who died in 1998.

Animal welfare was a central concern on set. The American Humane Society, a US organisation that monitors the treatment of animals in film and television, watched over the animals during the project. No animals were harmed, the report said.

McCartney has said the imagery is meant to honour animals. The film's images, in other words, are intended as a tribute to the horses rather than a backdrop for the clothes alone.

The film also shows the link between a fashion campaign and a cause. The label is using its public profile to point toward wild horses and to ask for a donation to equine welfare groups.