UnitedMasters Signs Latin Artists Lyanno and Lyon La F
UnitedMasters has signed Lyanno and Lyon La F to its Latin division, the company announced in a Billboard report published on 26 October 2026. The announcement came as the company marked Hispanic Heritage Month.
Lyanno is from Puerto Rico. He has worked with Rauw Alejandro, Eladio Carrion and Young Miko, and he has received an ASCAP Award, given by the US organisation that collects royalties for songwriters and music publishers. Two of his best-known songs are "LOKERA" and "En Tu Cuerpo (Remix)".
Lyon La F comes from La Serena, Chile. He became widely known after the song "Deja Que El Mundo Se Acabe" went viral, meaning it spread quickly across social media and was shared by huge numbers of people. UnitedMasters lists him as a featured artist with 152.3 million total streams, a count of every time his songs have been played on streaming services.
UnitedMasters describes itself as a music technology platform for independent artists, meaning musicians who release music without a major record label. According to its website, the company distributes music to more than 150 platforms and stores, and new releases go live across them within 48 hours. Artists keep 100% of their masters, the recordings themselves, along with their royalties. The company says it serves more than 1.9 million independent artists and has paid out more than $480 million to them. It was founded by American entrepreneur Steve Stoute.
The Latin team behind the signings includes Maria Gracia, head of Latin artist marketing. Gerardo Mejía is senior lead of A&R, the department that finds and develops new artists. Adrian Mainou serves as senior artist and digital marketing manager, and Gineyda Cornelio as artist marketing and commerce manager. Billboard reported Mejía's promotion to senior lead of Latin music in November 2024.
The company also took part in Billboard Latin Music Week with a panel called "Beyond the Algorithm: From Viral Moment to Global Fanbase." Speakers included Gracia, Lyanno, Yo Gansta and Gabo Llano, head of music operations at TikTok Spanish Speaking Latam. The panel's title poses the question at the heart of many of these signings: how does a song that spreads quickly turn into listeners who keep coming back?
For fans, the announcement adds two new names to a roster that UnitedMasters says already includes FloyyMenor, listed among its featured artists in 2026. Lyanno and Lyon La F will release music through the company's platform, which handles distribution, the process of getting songs onto streaming services and stores.
