Content Creator Ashtin Earle Signs With IMG Models

Ashtin Earle, a 23-year-old content creator, has signed with IMG Models, the modelling agency. WWD reported the deal on 26 October 2026. IMG will work with her to develop her portfolio across fashion and beauty, meaning the body of work agencies use to pitch and book models.

Earle is a New Jersey native and a graduate of Tulane University. She began posting on TikTok, the short-video app, in 2020. According to her representatives, she has more than 2.3 million followers across social media.

Her online profile has already led to paid campaign work. In September 2025 she starred in a collaboration between Juicy Couture, the apparel brand, and Saint James Iced Tea. Alana O'Herlihy photographed the campaign. Earle has also appeared in a campaign for Edie Parker, the handbag label, and has worked on social media campaigns for MAC Cosmetics, the make-up brand, Kilian Paris, the perfume house, and Skims, the shapewear label.

Her representation is being split across three parts of her career. The report says Luiz Mattos will manage her under the new arrangement. UTA, the talent agency, will keep representing her in other areas of her business. Her father, TJ Earle, is her manager, according to the report.

Her family is also known to television audiences. Earle Meets World, a Netflix reality series centred on Earle's older sister, Alix Earle, and their family, premiered in September.

Modelling and social media have increasingly overlapped, with creators building large audiences first and then taking on agency work. Earle's signing puts that path under a traditional modelling agency, which will handle bookings for fashion and beauty clients.