Beyoncé Says Cécred Wins Over Fans Who Don't Like Her Music

Beyoncé says her Cécred hair-care brand works so well that people who can't stand her music still use it. She made the remark in an interview with i-D, the fashion and culture magazine, published on 26 October 2026.

The piece is titled the "i-D Beyoncé Zine." It features Beyoncé and Tina talking about Cécred and what they have learned about hair care over a lifetime. In the conversation, Beyoncé said she set out to build a product that solves real problems. She said she wanted it to perform well enough that listeners who dislike her records would still choose it, as Billboard reported the same day.

Cécred was introduced in February 2024. Beyoncé described herself as the brand's founder, its visionary and its sole investor. She did not present herself as the face or the model for the product.

Hair care is a crowded market, and a brand linked to a famous performer has to earn its place on a shelf like any other. Beyoncé's argument was that the product should do the work. Her comments put the focus on how Cécred performs, rather than on her music.

The interview is part of a wider conversation about what Cécred is and who runs it. Beyoncé's answer was that she is in charge of the vision and the money, while the product has to stand on its own.