Hermès Opens Hermèstories, a Play Set Backstage in Hong Kong
Hermès, the French luxury house known for its silk scarves and leather goods, has opened a stage production in Hong Kong that takes audiences behind the scenes of a fashion house.
The production is called Hermèstories. It launched at Freespace, a venue within the West Kowloon Cultural District, the arts complex on the city's waterfront. WWD reports that Pauline Bayle wrote the play and Joe Hufton directed it.
The story follows Lad, a young woman who plays a waiting groom and an equestrian figure for Hermès. Her role places her in the middle of the brand's world, somewhere between the stage and the workroom.
A separate exhibition accompanies the play. It is an installation designed to look like a backstage storage space, according to WWD. Visitors walk through the set as they would a room where costumes and props are kept between shows.
Attendance is free, but people must sign up online first. WWD reports that visitors can book a place through the website at no cost.
The run is short. Hypebeast lists HERMÈSTORIES in Hong Kong as running through 8 November 2026, which is less than two weeks from the date of this report. The West Kowloon Cultural District's own listing gives the same closing date.
Hermès has not, in the reporting available, tied the production to a new collection or a sales target. The project sits in the brand's arts programme, a set of cultural events that link the house with the stage and the public rather than with its product calendar.
