Ausify Returns as Australian Music's Streaming Share Slides

Ausify, the national campaign to lift the profile of Australian music at home, launched its second year on Monday, 2 November. The month-long 2026 run calls for "Public Displays of Ausify," and it starts against a backdrop of falling local listening. Billboard reported the launch.

The numbers are stark. Australian music now accounts for 8.5% of all audio streamed in Australia. Five years earlier, in the 2021 financial year, that share was 13.6%. Measured as a fall from the earlier figure, local content's streaming share has dropped by 37.5% over five years.

APRA AMCOS, the body that collects royalties for songwriters, composers and music publishers, put a sharper edge on the trend. Its chief executive, Dean Ormston, warned that the streaming share could fall to about 5% within five years without intervention.

Other measures point the same way. Australian music makes up 3.6% of the audio on user-generated content platforms, the video and social apps where people post their own clips. Among the 10,000 most-streamed acts in Australia, Australian artists' share fell from 12% to 8% between 2021 and 2024. The number of local acts in that group dropped from 932 to 773 over the same period.

Listening habits look thin too. A Pureprofile survey of 1,018 Australians, carried out for Music Australia in October, found that only 27% had streamed an Australian artist in the past 12 months. Music Australia is the contemporary music body within Creative Australia, the federal arts agency, and it runs Ausify.

The campaign is not starting from scratch. Ausify launched in 2025 during Ausmusic Month, and this year's push has backing from Ben Lee, Missy Higgins and Budjerah. The campaign's own materials ask people to share what they love, using the line "Play. Love. Share. #AUSIFY."

For anyone wanting to join in, the official site is ausify.com.au, and the campaign's Instagram account is @ausifyau. The site describes itself as a place to find Australian artists from Melbourne, Sydney, Brisbane and beyond, so a listener who wants to try something new has somewhere to start.

APRA AMCOS also reported a milestone of its own. Its international revenue topped $100 million for the first time in the 2026 financial year, reaching a total of $107.3 million across the group. That money is paid out to songwriters and publishers when their music is performed and played overseas, so growth abroad sits alongside the pressure at home.