Megan Stalter Fronts Marc Jacobs' Winter 2026 "Let It Joy" Campaign
Megan Stalter is the lead face of Marc Jacobs' winter 2026 campaign, "Let It Joy," the New York fashion label's newest set of advertising images and films. WWD reported the campaign on 2 November 2026.
A campaign is the set of pictures and short films a brand releases to show its new products to the public. This one is built around a story rather than a plain product shot. It is set in a downtown New York hotel during a record-breaking snowstorm, a few days before the holidays.
Stalter is not the only name in the cast. Ashtin Earle, Kai Schreiber, Mel Ottenberg and Miyako Bellizzi also appear in the campaign. New York Knicks centre Andre Drummond, the professional basketball player for the city's NBA team, is among the people shown as well.
The campaign also shows off the bags and clothing for the season. The Scene Bag returns for winter 2026 in new sizes. The Tote Bag arrives in fresh seasonal colourways, meaning the same design offered in a new set of colours. The campaign features both bags alongside the winter 2026 collection, the range of clothing and accessories the label sells for the cold months.
For readers who follow fashion, the timing is the detail to watch. Labels usually release their winter campaigns ahead of the season they promote, so the images reach shoppers before the products are fully on sale. For anyone else, the campaign is a useful way to see how a brand chooses its faces, places and props to sell a season.
The campaign's images and films are the public side of a long process. Behind them sit the design, production and sales teams that decide which bags come in which sizes and colours, and how many of each are made. The campaign shows the result, not the work that produced it.
