itch.io adds a "No AI" filter as new game pages double

Players on itch.io, the indie games marketplace, can now hide games made with generative AI. The site has added a "No AI" checkbox to its search page. When ticked, it removes games that carry a generative AI disclosure, according to Eurogamer.

Generative AI means software that creates text, images, code or sound from a prompt. Under itch.io's rules, any game made with it must carry a disclosure before it can appear on the site. The project form asks whether a project contains generative AI output. A separate tagging system, the Generative AI Disclosure tagging, asks which kinds of tools were used.

The disclosure has one clear gap. It does not let creators say how much generative AI went into a project, which the Valve-run store Steam does allow. Creators in the tabletop, books, comics and soundtracks categories must also complete an AI disclosure before they can edit a project.

The change follows a sharp rise in new uploads. On 31 October, itch.io said on Bluesky that the number of game pages created each day had doubled since August 2026. It also said the number of games downloaded and purchased had not doubled to match the extra supply.

The site's terms of service already ban uploading excessive amounts of automatically generated or AI-generated content. itch.io said it had deleted a couple of terabytes of what it called "AI slop", a term for low-effort content produced in large volumes. The site did not say how many projects that covered.

In its latest post, itch.io said self-disclosure and letting people filter is "the only solution that makes sense for itch right now." The filter works only as well as the disclosures behind it. A game that goes unlabelled will still show up in searches with the box ticked.

For players, the practical change is simple. Anyone who wants to browse without generative AI games can tick the box on the search page and skip the rest. For creators, the job is to declare what they used before they publish.