Dolce & Gabbana's Holiday 2026 Campaign Is Set in a Crimson Hotel
The Italian fashion house Dolce & Gabbana has released its holiday 2026 campaign, and its main set is a hotel washed in deep red. The images were shot by Gordon von Steiner, according to WWD, the fashion trade publication that reported the campaign on 4 November 2026.
A campaign is the set of pictures and film a brand puts out to advertise its clothes, usually ahead of the year-end holiday season. In this one, models wear gold dresses, black tuxedos and leopard print against the red rooms. Still-life images, which show objects rather than people, were captured by Matthieu Lavanchy.
The campaign film ends with a twist. The camera pulls back to show lights, cameras and a film crew, which makes clear that the hotel scenes were performed for a second camera. In other words, the glamorous moments were staged for the shoot itself.
The contrast with last year's campaign is sharp. Gordon von Steiner also photographed the 2025 holiday images, which used snow-covered indoor and outdoor settings and black, silver and 1960s-inspired brocade. Brocade is a heavy fabric with raised patterns woven into it.
The house has also released a new Holiday Beauty Campaign featuring Huda El Mufti, a separate set of images for its make-up and fragrance range.
Dolce & Gabbana has a long working relationship with Mytheresa, the online luxury retailer. On 21 October, the two companies unveiled the second part of an exclusive holiday capsule, a small collection sold through one retailer. The partnership has produced more than 10 collections since 2017. The new pieces include a halter dress, which ties behind the neck, a pajama pantsuit and a sheer chiffon gown with sparkling metallic accents and star motifs.
The campaign also follows an earlier choice. In August, Domenico Dolce and Stefano Gabbana, the two designers who founded the label, tapped Steven Meisel to shoot the fall 2026 campaign.
For readers following the brand, the pattern is clear enough: each season brings a new photographer, a new setting and a new mood. This time the mood is red, gold and a little theatrical, with the film itself reminding viewers that the set was built for the camera.
