Alice + Olivia Launches 21-Piece Coca-Cola Collection for Drinks Brand's 140th Year
Fashion label Alice + Olivia has launched a 21-piece collection with Coca-Cola to mark the drinks company's 140th anniversary, according to WWD, which reported the launch on 5 November 2026.
The range is what the fashion trade calls a capsule, a small, limited group of pieces sold together rather than a full season's output. Of the 21 items, 14 are ready-to-wear garments, meaning clothes made in standard sizes and sold off the rack. The rest are three accessories and four Stace Face Coca-Cola designs.
Prices run from USD 250 to USD 2,995. The lineup includes a leather varsity jacket, baggy jeans, baby T-shirts with vintage-inspired Coca-Cola graphics, a Willa blouse with Coca-Cola motifs and a collectible tote bag.
Stacey Bendet is chief executive, founder and creative director of Alice + Olivia, the brand she built. Jamie Ludwick is vice president of global licensing at Coca-Cola. Licensing is an arrangement in which a company lends its name or artwork to another business that makes and sells products with it, usually for a fee.
WWD describes the collection as blending Coca-Cola's heritage with Bendet's colourful, whimsical style. The two companies began working on it about a year ago.
Coca-Cola has teamed up with brands from several parts of the market before. Its earlier partners include sportswear maker Adidas, shoemaker Converse, the New York retailer Kith, the designer Marc Jacobs and the Italian house Dolce & Gabbana.
For a drinks brand, a clothing range is one more way to put its red-and-white script in front of people who may never pick up a can. For the fashion label, it puts the Coca-Cola name on pieces priced well above a soft drink.
