Bryan Cranston and a Rooster Named George Pitch T-Mobile's New T-Mix Plan
Bryan Cranston is the face of T-Mobile's new phone plan, and a rooster named George is helping him make the pitch.
The campaign for T-Mix features Cranston and George alerting customers to the plan, according to Variety. A 60-second version of the ad debuts during Amazon Prime Video's Thursday Night Football, the streaming service's coverage of the weekly NFL game.
T-Mix is a wireless plan, meaning a mobile phone service. Customers can pick only the features they want, and the plan comes with perks. Subscribers can change elements of their plan every 90 days. Most plans lock people into one set of options for longer.
The perks on offer are a long list. Members can choose from Apple Music, Apple TV, DashPass by DoorDash, Delta miles, ESPN Unlimited, Google Gemini, Hulu, Netflix, Pandora, Paramount+, SiriusXM, Xbox Game Pass and YouTube Premium. Each one is a separate add-on, so a customer can build a plan around the services they already use.
The campaign was made with Highdive, which T-Mobile has named as its new agency of record. An agency of record is the advertising firm a brand appoints to handle its main account, so Highdive is the team behind the spot and the wider push.
For viewers, the first sight of T-Mix is likely to come during a football game rather than on a phone store shelf. The ad is T-Mobile's way of introducing the plan to people who may not have heard of it yet.
