Pocket.watch Moves Into Feature Films With Mark Vins' Reef to Ridge
Pocket.watch is moving into feature films, and its first is a nature documentary made by a YouTube creator. The company has boarded Reef to Ridge for distribution, according to Deadline. It is the first feature from Mark Vins, who hosts the wildlife channel Brave Wilderness.
The film follows an expedition across the Galápagos islands, from the ocean floor up to the volcanic peaks. Pocket.watch describes it as an action-packed nature documentary and the Brave Wilderness team's most ambitious expedition yet. The company's page for the film gives it the title "Reef to Ridge: The Ultimate Expedition of the Galápagos."
The film premiered at the 2026 Toronto International Film Festival, where it was part of TIFF's first-ever Creator Festival. A creator festival is a programme built around films and shows made by online creators rather than traditional studios.
Pocket.watch is working with Brave Wilderness, Vins' own label, on the distribution. The film will be available on YouTube. Pocket.watch will handle distribution everywhere else and is looking for a subscription streaming service to carry it. Such services charge viewers a monthly fee to watch on demand.
Vins' channel is already large. Brave Wilderness has more than 21.6 million subscribers and more than 6 billion views on YouTube, Deadline reported. A separate show, Brave Wilderness: Creator Essentials, featuring Vins and Coyote Peterson, is on Hulu and Paramount+ in the United States.
Pocket.watch is led by founder and chief executive Chris M. Williams. On its website, the company calls itself "The First and Largest Next-Gen Creator Media Company." It says it streams more than 8,500 creator-led episodes on major platforms, and that it is the number one distributor of creator content to premium platforms. The same page reports more than $1 billion in retail sales from licensed creator products and more than $65 million in creator brand and advertising campaigns.
Pocket.watch has said more creator-led feature deals are in the works. For now, the next question is where Reef to Ridge will be streamed beyond YouTube, and that answer is still to come.
