Jung Kook of BTS Picks the Icons for Calvin Klein's Holiday Edit
Calvin Klein has given Jung Kook of BTS, the South Korean group, the job of choosing its holiday line-up. The brand's global ambassador selected a personal edit of Calvin Klein icons, meaning the label's best-known staple pieces, for a holiday offering that goes live worldwide on Monday, 9 November.
Jung Kook has been a Calvin Klein global ambassador since March 2023. Calvin Klein Inc. is part of PVH Corp, the apparel group that owns the label. The holiday campaign was directed and photographed by Alastair McLellan, according to WWD, which first reported the offering.
The pictures put jeans and underwear at the centre, alongside knitwear, outerwear and accessories. The collection features the Barrell Jean and the '90s Straight, two denim cuts, worn with marled yarn sweaters and classic crewneck sweaters. A crewneck is a round-necked knit.
Seasonal jackets, including aviator, leather and motorcycle styles, are paired with the Baggy Jean. The brand says the new layers, logo staples and festive styles are designed to work with its signature denim.
The campaign launches across Calvin Klein stores, on calvinklein.com, on social media and in out-of-home advertising, such as billboards and posters in public spaces.
The project has a lead-up. In October 2025, PVH issued a press release, distributed through Business Wire, a service that carries company announcements, under the headline "Jung Kook of BTS Fronts New Calvin Klein Campaign in Latest Denim Styles." That earlier campaign focused on the brand's newest denim.
The holiday push was teased in the first week of November. On 5 November, Calvin Klein's Instagram account posted a message saying Jung Kook would "unwrap the icons this holiday" and asked followers to stay tuned. On 8 November, a teaser video with Jung Kook appeared on the brand's Facebook channel, announcing the holiday icons collaboration.
The collaboration is the latest step in a partnership that has run for more than three years. Its next test will come once shoppers see the pieces in stores and online, starting Monday.
