Dior Hires Caroline Deroche Pasquier for a New Press and VIP Role
Dior has hired Caroline Deroche Pasquier as its director of press, VIP and cultural relations, a newly created post, according to WWD, which broke the news on 9 November 2026.
Dior is the French fashion house owned by LVMH, the Paris-based luxury group. VIP relations means looking after the high-profile guests, clients and public figures who attend the brand's shows and events. Cultural relations covers the house's links with art, film and other cultural life.
Deroche Pasquier starts in the role on 16 November. She will work closely with Jonathan Anderson, Dior's creative director, and she will report to Olivier Bialobos, the house's deputy managing director in charge of global communication and image. Mathilde Favier had worked in Dior's PR department for 13 years.
Her most recent job was as vice president of global communications at Versace, the Italian fashion house. Before that she spent three years as global communications director at Bottega Veneta, the Italian leather-goods label. Earlier, she was chief marketing officer at Stella McCartney in London.
Her career also includes a stint as senior vice president of global public relations and brand communications at Coach, the New York accessories brand. She was global communications director at Givenchy during Riccardo Tisci's time as creative director there. She has also worked at Louis Vuitton and Yves Saint Laurent.
The move puts a single communications chief in charge of how the house deals with the press and its most prominent guests. Deroche Pasquier's background covers both the day-to-day press office and the high-profile events that bring celebrities to a runway.
Fashion houses have grown their communications teams in recent years, as shows, guest lists and social media posts have become a larger part of how a brand is seen. Dior's new post is one example of that shift, with the role sitting alongside the creative team rather than only within the marketing side.
Any further changes to the wider communications team have not been announced.
