Batsheva Hay Shows Bridal Collection Inside a Vienna Design Exhibition

New York designer Batsheva Hay presented her second bridal collection, Fall 2027, on Sunday at The Jewish Museum in New York. The show came nearly a month after New York Bridal Fashion Week, the city's calendar of bridal shows.

The nine looks were shown inside the exhibition "Modernity and Opulence: Women of the Wiener Werkstätte," which focuses on the Vienna design workshop of the early twentieth century. WWD reported the presentation. The museum had listed it as "Fashion and Art in Dialogue: Batsheva Wedding and Occasion Looks," scheduled for 3:30 pm to 4:00 pm on 8 November, in its Floor 1 Exhibition Galleries.

Of the nine looks, only three were white. Hay, who founded the Batsheva label in 2016, runs a New York womenswear brand. Her designs play with American styles of women's dress, from Victorian to Pioneer.

The models walked the gallery seven times in a circle. According to WWD, the choice was a nod to Hakafot, a Jewish wedding tradition that symbolises completeness.

Michelle Copelman is Hay's business partner. WWD reported in April that Hay is an observant Jew, and the brand's ties to Jewish tradition appeared in both its April coverage and this week's show.

Earlier in the year, Hay showed her Spring 2027 ready-to-wear collection around the Washington Square fountain in Manhattan, a day after New York Fashion Week ended. The bridal show was the second of her bridal collections, following the one before it.